Case study
A focused digital product for a connected community.
Liz Josefsberg’s book, Target 100, introduced a holistic whole-health program. Tanooki partnered with the Target100 team to create a streamlined, accessible website, app, and interactive platform around that program.
Starting with Sprint Zero, the teams translated the book into web and mobile applications. The experience uses partner API integrations for food tracking and compiles activity from Fitbit, while allowing people to add or update information in the app.
The platform brings data from a Fitbit, Bluetooth-connected scale, smart water bottle, and the Target 100 program into one place, giving participants an individualized, real-time view of their health. The original source describes a private beta with hundreds of people using the platform daily.
