Case study
Custom tools that create a competitive advantage.
Bold New York’s brokers provide listings, application management, negotiation, and concierge-style support in a highly competitive market. The team wanted to streamline internal operations so it could better support clients.
Tanooki built software to create and publish listings to Bold’s website, StreetEasy, and the MLS. The engagement also included an automated deal-flow platform, dashboards and reporting for agents, and a custom CRM, plus documentation, training, and feedback sessions for adoption.
The custom platform replaced outdated off-the-shelf software, reducing the risk of vendor outages or shutdowns while creating a foundation for future operational savings. Tanooki also represented Bold’s needs on the Real Estate Board of New York Technology Council for more than two years.
